This CM deals with the problem of marine debris whilst incorporating elements of the Japanese children’s story, Urashima Taro. When we went on location, we were overwhelmed by the amount of trash on the beach. The problem of marine debris seems somewhat distant, so we created this CM in hopes that viewers will think about what we can do to protect the oceans future. We entered the AC Japan Advertising Student Award in 2021 and won the Jury’s Special Prize.
The three of us discussed and made small additions and changes based on the storyboard we had made. The shooting took place over two days and although it was windy and the weather wasn’t great since we shot in December, it was a great opportunity to learn how a comercial is made.
The soundtrack was created using Garageband, I aded taiko drums and other elements to give it a Japanese yet slightly modern feel. I edited the dialogues, exchanges, and ambient sounds using Adobe Audition. During the editing process, we changed the dialogue and discussed many times as a group what the best line for the final scream would be.